Warning: Don’t Hire Any Carpet Cleaner Until You Read This!

Brighter Image

There are many unscrupulous carpet cleaners out there (like Buddy, the fictional character pictured above) that will take advantage of unsuspecting homeowners. There are also many companies that offer extremely poor workmanship. If you’ve ever hired one of these companies in the past, you can relate to what we are talking about. I’m sure it’s not an experience you’ll soon want to repeat.

How to Avoid Carpet Cleaning Rip-Offs

RIP-OFF #1 – UNBELIEVABLY LOW PRICE: To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price-usually between $3.99 and $15.99 per room. Then once they are in your home, they pressure you into buying “add-ons”. It’s as if you were buying a car and found the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some unethical carpet cleaners would like you to believe.

You have to ask yourself what am I really getting for such a low price? Why are other reputable companies much more expensive? The truth is, companies that take pride in being “the cheapest cleaner in town” tend to also be the quickest companies in town. What does that mean? It means they simply can’t afford to spend the time needed in your home cleaning at the “unbelievably low” price they are charging. This does not mean you should hire the most expensive company in town. However, it should make you question why a company makes the focal point of their advertising about being cheap and not about offering the best quality.

RIP-OFF #2 – UNSUPPORTED CLAIMS:  “THIS CLEANING METHOD IS THE BEST” You’ll read this in almost every ad. You’ll hear this from virtually every carpet cleaner. Remember this: the method that is best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.

Mistakes to Avoid When Hiring a Carpet Cleaner

MISTAKE #1 – Choosing a carpet cleaner based on equipment alone. No question, your carpet cleaner needs first-rate equipment. But he also needs something else. He needs employees who are skilled at operating that equipment. Many companies own hot-water extractors but very few companies teach their employees how to use them properly. The best chemicals and thorough knowledge of how those chemicals work and which is the best to use in each individual cleaning situation is just as important as the equipment itself.

MISTAKE #2 – Choosing a carpet cleaner based on low price. Low price could be a problem in three ways: (1) Low price can be the bait that attracts your phone call. Once the cleaner gets into your home, he pressures you into a much more expensive job. (2) Low price can be for single-process cleaning. Rarely does the consumer know what this means and, when told, asks for dual-process cleaning instead, which costs much more. (3) Low price means the carpet cleaner has cheap equipment, which will not effectively clean your carpet.

MISTAKE #3 – Choosing a carpet cleaner who doesn’t offer a guarantee. In my view, every carpet cleaning company should be fully accountable for its work. If you aren’t pleased with the job in every way, you shouldn’t have to pay for it. Period. Not all carpet cleaners offer a guarantee. If they do, the guarantee may be “limited”. Ask the carpet cleaner if he offers a guarantee and then make sure the carpet cleaner includes his guarantee on his written quotation.

MISTAKE #4 – Hiring a company that does not thoroughly vacuum before cleaning. Vacuuming dry particulate soil is one of the most important steps in the cleaning process. Here at Brighter Image Carpet Care we will thoroughly vacuum all areas that are being cleaned along with the edges. We use a CRI approved, powerful commercial vacuum. Our vacuums are thoroughly cleaned and sanitized after each job. This includes cleaning the brushes and beater bar. Most companies will skip this VERY important step.